National products must strive for self-improvement | The rise of Haibeiyan in medical beauty skincare.

[Introduction]
It is said that "life beauty maintains the status quo, while medical beauty changes the status quo." So what role do the popular medical beauty skincare products play in the past two years?
From the popular titles on Xiaohongshu, we can see a glimpse: "Medical beauty skincare products that are regrettably discovered too late, far surpassing international skincare products," "Once you use medical beauty skincare brands, you basically won't buy any expensive luxury brands anymore"... Such endorsements have made medical beauty skincare products a favorite among true fans. Medical beauty skincare products give people a sense of mystery, efficiency, and safety, as they are related to "medicine," instantly enhancing the professionalism and sophistication of skincare products.

In recent years, with the improvement of living standards and the flattening of information dissemination, consumers are increasingly valuing the safety and professionalism of skincare products. In our country, about 35% of women have sensitive skin, and many others are potentially sensitive. The upgrade of concepts, environmental influences, and the damage to skin caused by masks during the pandemic... have brought efficacy skincare products into more people's view.
At the same time, in the era of beauty economy, people's pursuit of beauty is unprecedentedly high. With the rise of medical beauty, cosmetic surgery, and minimally invasive procedures, medical beauty masks, as accessories to these industries, are highly sought after by consumers.
In the skincare market, those born in the 90s and 95s are gradually becoming the dominant force in new consumption. They have higher education levels, stronger purchasing power, and stronger demands for the efficacy and safety of products. Demands for effects such as "anti-sensitivity," "acne removal," and "anti-aging" have become popular among the younger consumer group. Therefore, whether online or offline, truly safe and effective skincare products have instantly become excellent tools for attracting new customers and consolidating old ones.
Under the huge demand, efficacy skincare is ushering in its golden age. Consumers' extreme pursuit of efficacy and safety has spurred the vigorous development of the efficacy skincare market, with medical beauty skincare brands showing exponential growth. Behind this is not only a new round of upgrades in product efficacy and safety but also a comprehensive "test" for manufacturing enterprises.
For medical beauty skincare brands, research and development, as well as production strength, are fundamental to ensuring product efficacy. Unlike ordinary cosmetics, their formulas are extremely simplified, free from pigments, fragrances, preservatives, surfactants, and common allergens, causing minimal irritation to the skin, making them suitable for sensitive skin individuals.
Currently, brands involved in the efficacy skincare field mainly fall into two categories: one is traditional cosmetic giants that have scaled up in basic skincare and are extending into the efficacy sub-market; the other is manufacturers that originated from biology and pharmaceuticals, extending into the medical beauty skincare field with professional product development experience.
Haibeiyan is a medical beauty brand under Jiangsu Haizhi Biological Pharmaceutical Co., Ltd. The Haibeiyan medical beauty series products include Class II dressing repair series, medical beauty dressing care series, etc., targeting the characteristics and needs of sensitive skin. They adhere to a "no additives" research and development standard and concept, launching a series of high-efficiency, low-sensitivity efficacy skincare products. From raw material selection to production and inspection, Haibeiyan strictly follows GMP standards, while insisting on using high-content, high-purity, and high-quality raw materials. Core raw materials are sourced from well-known suppliers, and deep cooperative relationships have been established with several laboratories at Nanjing University, Nanjing Medical University, China Pharmaceutical University, and Nanjing University of Technology, providing strong scientific research capabilities to drive innovation in efficacy skincare.

△Jiangsu Haizhi R&D Center real scene

Haibeiyan's independently developed star products—hyaluronic acid dressings, liquid dressings, microcrystalline eye patches, etc., have exploded in terminal sales upon market launch and sparked fan endorsement topics on social platforms, maximizing consumer satisfaction with the advanced needs and emotional stickiness for efficacy skincare products.

According to data, the domestic efficacy skincare market has exceeded 60 billion yuan, growing rapidly; compared to the international market, this category still has more than three times the development space in market penetration, and its potential remains. However, due to the influx of many entrants, the Chinese efficacy skincare market is now also facing issues such as product homogenization and price wars. In the face of consumers' anxiety over choices, how to create more cost-effective efficacy products in this market and break through with unique positioning and product strength? This gives the Haibeiyan brand more room for thought and development. Staying true to its original intention and maintaining strict quality is the foundation of the brand. In the future, Haibeiyan's medical beauty series products will continue to innovate and upgrade, witnessing the growth and rise of domestic brands together with millions of consumers.